Privacy Policy

This Privacy Policy describes how your personal information is collected, used, and shared when you visit or make a purchase from www.thegfx.ai (the "Site"). GFX is committed to ensuring that your privacy is protected and that we comply with the Information Technology Act, 2000 and the Digital Personal Data Protection Act (DPDP), 2023.

Personal Information We Collect

When you visit the Site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, we collect information through our AI Assistant:

Cookies: We use cookies to maintain your session and improve site performance.
Order Information: When you make a purchase, we collect your name, billing address, shipping address, payment information (processed via secure gateways), email address, and phone number.
GFX AI Data: When you use our AI Assistant, we collect conversation transcripts, inferred preferences (style, size, and habits), and technical session data to maintain conversation flow.

GFX AI Data Handling & Sub-processors

Third-Party Sharing: To provide conversational commerce, we may share encrypted or pseudonymized conversation data with third-party AI model providers (e.g., Google, OpenAI). These partners are contractually prohibited from using your data for their own independent purposes.

Sensitive Information Warning: DO NOT share passwords, full credit card numbers, or sensitive personal health information within the chat. GFX AI is not designed to process such sensitive data securely within the conversational flow.

Automated Decision-Making: You acknowledge that product recommendations are made via automated processing. If an automated decision negatively impacts your experience, you may request a review by a human representative.

How We Use Your Information

We use the information we collect generally to:

Fulfill orders and provide customer support.
Communicate with you regarding your order.
Screen our orders for potential risk or fraud.
Personalize your shopping experience and AI-driven recommendations.
Improve our AI models and system accuracy (using anonymized interactions).

Sharing Your Personal Information

We share your Personal Information with third parties to help us use your Personal Information, as described above. For example, we use Google Analytics to help us understand how our customers use the Site and third-party AI APIs to power GFX AI.

Note on Data Selling: GFX does not sell, rent, or trade your personal information to third parties for their marketing purposes.

Data Retention & Rights

We retain conversation history and personal data until a user requests deletion or as required for quality assurance. Under the DPDP Act 2023 (India), you have the right to access, correct, or request the deletion of your personal information and chat history.

To exercise these rights, please contact our data protection team:

Legal Entity: GEARS OF FUTURE ADVANCED ELECTRONICS PRIVATE LIMITED

Address: 2C-112, 2nd Cross Rd, East of NGEF Layout, Kasturi Nagar, Bengaluru, Karnataka 560043

Email: admin@gearsoffuture.com

Official Support: contact@thegfx.ai